Google Base Now Trilingual in Feed Speak

If you’re a merchant tired of having to redo your feed for each individual engine, then Google has made your life just a tad easier, by allowing you to upload either your Shopping.com or Shopzilla feeds to their system.

From their blog:

We understand it can be time-consuming for merchants to prepare their product feeds for multiple shopping engines, each with their own formats and standards. That’s why we’re introducing a new uploading option that enables merchants to submit information to Google Product Search using existing data feeds they’ve prepared for other shopping engines.

Right now it appears to accept feeds that are in Shopzilla and Shopping.com formats, as seen below, but may be expanding in the future.

This is a good solution if you’re short-handed in time or manpower and just want to submit to Google Product Search in a painfree manner, but since ideally you want to submit a specific, optimized feed to Google in order to give your products as high a ranking as possible.