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A Couple Amazonian Tidbits
There’s a couple of good things coming out of the Northwestern retailer.
With grim news all around for retailers, the expectations on Wall Street were an earnings decline for Amazon during the past quarter, but they were able to buck the trend and report highly favorable numbers, not long after reporting their best numbers ever.
As a result Amazon closed up 17.6% on Friday, proving that online retail, at least in this case, is still going strong as people hunt for as many bargains as they can.
In other news, a long awaited feature from Amazon has finally arrived, dealing with their Amazon Product Ads line.
While known primarily for a one stop retail shop, as well as being a marketplace in which users buy from 3rd party merchants directly on Amazon’s site, their Product Ads line is the lesser known, PPC/CPC program, in which the process is more similar to the way comparison shopping works.
More information can be found on Amazon’s site, but essentially the ads are displayed on the side, and once a user clicks through, they are taken to the merchant’s site (as they would on a shopping engine) and in turn the merchant pays Amazon a fee for it.
Up until now then the only way a merchant can submit a feed is through their own browser, which was much less practical for any merchant with a sizable amount of products that required constant updating–but now Amazon has released an FTP feature which practically all major CSE’s currently have, and do.
FTP (File Transfer Protocol) Support for Product Ads uploads, our most-requested feature, is now live! You may now use FTP to send us your Product Ads data files. With FTP, you can schedule uploads so that your ads are always up to date.
Currently Product Ads is lesser known in the markets, and can probably be described as a combination of PPC advertising, such as Google Adwords, since they’re contextual based–as well as comparison shopping, since people searching on Amazon are looking to purchase items anyway.
This presents a great opportunity for merchants looking to expand their campaigns, if for no other reason than Amazon’s shear traffic numbers.
CPC Strategy was founded by former employees of the comparison shopping engines and understands first hand what it takes to manage a successful comparison shopping campaign. You can check out our webpage at www.cpcstrategy.com. Don’t hesitate to Contact us to find out how we can make the shopping engines work for you.
