Bing

Sample Data Feeds and Feed Specifications for Comparison Shopping Engines

Below you’ll find both sample data feeds and links to data feed specifications for the major shopping engines (As of 10/3/2009). It’s highly recommended that you read over the latest specification at the engine resource site before deploying the feeds for your campaigns.
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Google Base/Google Product Search
- Sample Data Feed for Google Base/Google Product Search
- Google Base/Google Product Search Data Feed Specifications Page

Shopzilla
- Sample Data Feed for Shopzilla
- Shopzilla Data feed Specifications Page

Pricegrabber
- Sample Data Feed for Pricegrabber
- Pricegrabber Data feed Specifications Page

Nextag
- Sample Data Feed for Nextag
- Nextag Data feed Specifications Page

Shopping.com
- Sample Data File for Shopping.com – Varies By Category, see Specification Page
- Shopping.com Data Feed Specifications Page

Bing Cashback
- Sample Data Feed for Bing Cashback
- Bing Cashback Data Feed Spcifications Page

Yahoo Shopping
- Sample Data Feed for Yahoo Shopping
- Yahoo Shopping Data Feed Specification Page (Must be a Yahoo Shopping Merchant to View)

Become
- Sample Data Feed for Become.com
- Become Data feed Specifications Page

Smarter.com
- Sample Data Feed for Smarter
- Smarter Data feed Specifications Page

Pronto
- Sample Data Feed for Pronto
- Pronto Data Feed Specifications Page

Amazon Product Ads
- Sample Data Feed for Amazon Product Ads
- Amazon Product Ads Data Feed Specifications Page (Need to have an Amazon Product Ads account to View)

Microsoft’s Bing Cashback Helps Users Get Discount off Apple’s iPhone

It isn’t too often that you see the words “Microsoft”, “Apple”, and “help” bundled together in the same sentence–without the words “push off a boat” in it at least–but for the bargain hunters of the world it’s been a known thing that one of Live Bing Cashback’s biggest allure is the discount that they provide on the iPhone.

While most merchants and retailers listed on Cashback generally offer a 5-10% “discount” on their products, AT&T began offering the iPhone at a 35% discount rate compared to their online or in-store prices back late last year via Live Cashback. That promotion helped put Cashback on the map to other users looking for discount deals, albeit rarely as much as 35%.

A new deal that’s surfaced in the past few days then is Apple’s new iPhone, labeled the 3G S, will also be available with a 35% discount via Microsoft.

The deal is red-hot for bargain hunters and Apple fans , alikeand makes plenty of sense for Microsoft to promote since they don’t have a physical phone that directly competes with the iPhone.

Microsoft is the maker of Windows Mobile which is used in many smartphones out there, but based on their marketing budgets, their new search engine Bing, along with their shopping platform is where they would like to see the most growth.

Imagine that then, Apple and Microsoft teaming up, though very indirectly, to help take down Google. It’s quite the world we live in now.

For full details of how to get your 35% cashback, head on over to Fat Wallet.

“Bing Cashback” is the New “Live Cashback”

Microsoft has just officially launched its new search engine, Bing, which some facetiously say stands for either “But It’s Not Google” or, as a reciprocal acronym, “Bing, It’s Not Google”.

Whatever it may or may not be shorthand for, Microsoft has officially thrown on its gloves and challenging Google at what it does best, search.

Whether or not users will begin to adapt to the new engine is something that only time will tell, so for now we’re going to focus on the shopping experience it provides to users.

First things first, directly on the Bing homepage is a link for Shopping, which didn’t exist before when it was called Live (and currently exists on Google).

Clicking on the tab takes a user, appropriately enough, to the Bing Shopping page, where as we’ve discussed previously, highlights Cashback toward the top.

But now by virtue of the shopping page receiving exposure via the home page should certainly increase the amount of users who actually enter the shopping page and use it as a platform the way they’re using Google Product Search.

We’ve certainly noticed a steady increase in our merchants revenue via the Cashback platform as of late–though it’s hard to tell if it’s directly because of this change.

As with before as well, a search that Microsoft recognizes as a popular product search will be highlighted with popular brands, and price ranges that a user can click through (similar to Google’s “one box” feature):

We will continue to monitor if user adoption of Cashback continues to increase as users begin to adopt Bing either plain curiosity, or because their shopping section is now directly on the home page–or simply by the natural increase of online retail in general.

We here at CPC Strategy though certainly approve of any methods that make the online shopping experience that much easier.